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Pernod-Ricard Invests €10.5 million into Irish Whiskey distillery

By Whisky Live Staff 19-02-2017

According to thedrinksbusiness.com, Pernod-Ricard is investing €10.5 million into Midleton, its Irish Whiskey distillery in Cork, enabling a 33% increase in production capacity to meet the demand for its brands such as Jameson, Powers John’s Lane.

The investment in the Midleton Distillery will see three new copper pot stills installed at the plant by the middle of July to support the production of its brands, which includes Jameson’s.

The production increase is part of a wider plan supporting a target from the Irish Whiskey Association’s to expand the global growth of Irish whiskey by around 300% by 2030. The aim is to increase exports to 12 million cases by 2020 and 24 million cases by 2030.

Spend on development to support the growing demand for Irish Whiskey since 2012 includes €120 million, alongside an €20 million investment in the Fox and Geese bottling facility in Dublin, €100 million at its Dungourney maturation site and €11 million to redevelop the Old Jameson Distillery in Smithfield, Dublin. That’s a whopping €351 million!

Jameson is the leader in Irish Whiskey sales, selling over 5.7 million cases worldwide in 2016.




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