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Immersive Experiences with Johnnie Walker®

By Whisky Live Staff 02-11-2017

Iconic global Scotch Whisky brand, Johnnie Walker® Black Label, will take whisky enthusiasts through a first-of-its-kind, immersive whisky tasting experience which will encourage guests to linger, explore and discover the rich history and heritage of Johnnie Walker Black Label while savoring the liquid and learning about its intrinsic flavor notes.

Commissioned to serve as an engaging and educational opportunity, the pop-up container that will host the experience is centered around a bar area with a chic finish and is designed to chronicle the heritage of the Johnnie Walker® brand - which is enjoyed worldwide by those who appreciate that the journey to success is just as important as the destination.

Back by popular demand, Johnnie Walker Red Label® will again host a cocktail bar where guests will be encouraged to enjoy the perfect serve, order a specially-created cocktail or spend some time with one of the mixologists and learn how to make their own Johnnie Walker Red Label cocktail.

Meet Ewan Gunn, Johnnie Walker's Global Ambassador

Johnnie Walker Blue Label® will host guests in intimate tastings where Ewan Gunn, Johnnie Walker’s Global Brand Ambassador, will take guests through the perfect serve. Ewan has an unique understanding of the Scotch Whisky category, from distilling and maturation, to cocktail development and engagement with movers and shakers globally around Scotch. His experience working with Johnnie Walker and his knowledge of the whisky category promises to make a tasting session with him a truly memorable experience. Tastings with Ewan will run according to a schedule each night and booking is essential, so visit the Johnnie Walker stand early to ensure that you don’t miss out!




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