Founded in 2002, Whisky Live has been running on passion for the past 14 years and counting. Support from the Whisky industry is unparalleled in enabling the team to deliver the world’s biggest Festival of its kind and it’s the focus on Whisky education and quality eventing that keeps 20 000 South Africans flocking to the annual events. Whisky Live delivers 3 Whisky Live Celebrations in Cape Town, Pretoria and Durban to 10 000 visitors while a further 10 000 whisky lovers attend the Whisky Live Festival in Johannesburg.
The team is committed to supporting Whisky category growth not only by offering a platform to all Whisky brands at the Celebrations and the Festival, but also by launching Whizzky, an application that entices consumers to ‘Discover Fine Whiskies’ by scanning labels or searching by name or region and getting information delivered into their hands within seconds. Whisky Live communicates regularly with whisky lovers through newsletters. We offer Bespoke Whisky Tastings and Whisky-themed concepts to corporate clients and produce them – no event is too big or too small. We source special, once-off Single Malt and Cask Strength Bottlings for our Whisky Collective members.
We are united in our love of the golden spirit and our passion for the people and the brands that we have the privilege of working with daily.