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Sugarbird Gin at Whisky & Spirits Live

By Whisky Live Staff 25-10-2018

Sugarbird® Gin joins Whisky & Spirits Live at the Sandton Convention Centre from the 31st of October until the 2nd of November.

The story of Sugarbird® Gin began last year in Cape Town where a small group of insatiable entrepreneurs wanted to create a gin that set itself apart from the rest and broke the South African crowdfunding record in order to be able to do so. Sugarbird® Gin prides itself on its Fynbos roots, which makes the gin as well as the brand, truly indigenous to the Mother City. It draws on South Africa’s rich wine heritage and the techniques of the recently discovered, world-class distilling culture in order to capitalise on the trend that is the rise of local craft gins.

What makes Sugarbird® Gin unique is its perfect balance between floral and citrus notes. Whereas other gins lean towards one flavour or the other, Sugarbird® Gin wholly embodies both its ingredients are perfectly balanced to bring you a taste that’s as good - if not better - on its own as it is when mixed. In fact, enjoying it on the rocks is a great way to really appreciate the subtle notes that make up her well-mixed flavour. When it comes to Sugarbird® Gin, play is encouraged. And the great thing about this simple, easy-drinking spirit is that it lends itself to just that. It can be dressed up however you want - there’s no perfect way to drink it - and what’s most important is for it to be enjoyed the way you like it.

The great news? Sugarbird® Gin is launching a new gifting pack just in time for the upcoming festive season (or you know, those weekend gin parties). The packaging is a beautiful expression of the brand and its story, coming paired with tonic waters for you to crack open and start enjoying straight away. Available at leading retailers and for distribution queries email

Tickets to Whisky & Spirits Live are available from Ranging from R260 – R320 each; tickets include a tasting glass, 16 tasting vouchers and a bottle of Consol Glass Still Water. High-end lifestyle products will be accessible from 17h00, while the Tasting Hall opens at 18h00 until 22h00.

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